Rebranding proposal as part of my graduation project.
Les Récupérables is a sustainable fashion brand, using deadstock fabrics to create its garments. Each piece is made in insertion workshops across France and Portugal.
The aim was to capture the brand's concept in a new visual identity. To me, "Les Récupérables" represents a patchwork of elements that come together to tell a unique and compelling story. I worked on a more contemporary and bold identity, highlighting the uniqueness of the pieces.
After 7 years of activity, Les Récupérables sadly closed in November 2022. This project took a whole new meaning - a tribute to a dedicated brand, which has broken the codes of slow-fashion. Vive les Récupérables!
(NOTE) This project is fictional.